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Thanks so much for joining us today.ĭaniel Eisenberg: Tell us about Getir and your own journey as an entrepreneur within the company.īerker Yağci: Getir is the pioneer of ultra-fast delivery in groceries. He has served as its chief expansion officer and now oversees all operations in Europe as the company’s regional manager there. Berker, who spent several years as a consultant at McKinsey before entering the start-up world, joined Getir more than two years ago. To this point, Getir has raised close to $2 billion in several rounds, and was most recently valued at just under $12 billion.
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It was founded back in 2015 by the company’s CEO Nazim Salur, along with Serkan Borancili and Tuncay Tutek. Based in Istanbul, Turkey, Getir offers more than 2,000 everyday items across Turkey, the United Kingdom, France, Germany, the Netherlands, Italy, Spain, Portugal, and the United States. Joining us today is a top executive at one of the leading start-ups in this space, Berker Yagci, of Getir. Though many of these so-called quick or q commerce ventures providing this ultrafast delivery were actually launched prior to the pandemic, they have really started to hit their stride more recently, as they expand from their home markets to points across Europe, Asia and most recently the US. The speed with which deliveries of groceries, or any number of household products, can arrive at your door has really taken off over the last couple of years, going from previous delivery times of an hour or 30 minutes to the new promise of 10 or 15 minutes. But it isn’t just the sheer volume of orders that is growing at an increasingly fast pace. In particular, the pandemic has fueled a massive boom in the food delivery sector. It is no secret that e-commerce has exploded in recent years. Daniel Eisenberg: Hello and welcome to McKinsey on Startups, I’m Daniel Eisenberg.